TAKE-AT-HOME MARKETING SURVEY for business owners

.Print out and fill it in. Questions by Brian Sisson

If you have the courage, take the following test honestly and don't paint an overly-sunny picture. Be realistic, answer each question like you were confiding in an expensive marketing consultant, and he can't help you without your full cooperation. Fear not, no one will read this except you. This is a hard, tough-love questionnaire. Like it or not, this difficult exercise is crucial to make you face your marketing challenges.

In order to distill your thoughts, attempt to answer all questions with a short factual sentence answer.

The questions are deceptively simple:

What product or service do you provide?

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Who are your competitors?

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Why should a buyer choose you over them?

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What about your product is different or newsworthy?

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How have you told customers about this?

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Candidly, what is your present image as judged against your competitors?

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What are some immediate and long term goals?

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What is your weakness? What holds you back?

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To bolster business, in what publications should you appear? Any TV?

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What sort of image do you envision for your company?

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What is the current "tone" of your ads, printed materials or ad campaign?

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What are your immediate needs?

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